C. Mason Creative
C. Mason Creative helps small businesses and entrepreneurs build their brands. Through custom graphic design, videography, photography and more, we help businesses strategically tell their story.
Good design matters.
Strong identity branding.
What do people think when they see your logo, business cards or website? What story are you telling?
Your brand is how your customers feel about you. Well-designed collateral builds trust.
Everything I create is based on the following ideas:
- Simple is best. The best design is simple and clean. If your logo and other design is confusing or complicated, you lose trust and credibility.
- Make it memorable. Show your logo to customers for five seconds. Take it away, and then ask them what they saw. If they can't tell you, start over.
- Don't overthink the wrong things. Focus on substance, not flash.
- Don't be too trendy. Will your design be relevant 5-10 years from now? Can your logo be easily modified to update it?
- Flexibility. Does your design look good on multiple items? Is it easy to read on a large poster or a small hat?